Paloma Villanueva
Helping Businesses Optimize Their Ad Campaigns, as a Junior Paid Search Specialist
Welcome!
I'm a freelance Junior Paid Search Specialist with a passion for Digital Marketing. Certified in both Google Analytics 4 and Google Search Ads, I am always looking to grow and develop my skills. I also have experience in lead generation, email marketing, landing page optimization, and keyword research.
I'm a dedicated and a hardworking individual who is ready to help small or big businesses succeed in their venture into Google Ads. With skills in Google Sheets, Microsoft software, and having an intermediate fluency in Spanish, I am ready to help business thrive.
When I'm not working in Digital Marketing I enjoy drawing, creating diy projects, playing the guitar or piano, and spending time with my family.
How I Can Help You
Paid Media
Reach the right people for your business through Google & Facebook Ads.
Remarketing
Reconnect with potential customers who had previously been on your site.
Analytics
Improve customer experience and performance by analyzing data to understand customer behavior.
Marketing Strategy
Achieve competitive ground over competitors with a value proposition unique to your business.
Funnels
Influence a customers journey and optimize your marketing strategy through a funnel
What I Worked On
Website
Created an entire WordPress website from scratch. Including, different pages, contact form, and keyword research. Designed a separate landing page, thank you page, and email marketing funnel. Here is a link to the site:https://coloryourart.com/
GAds Campaign
Ran a successful Google Ads Campaign that generated 6 leads in the span of 2 weeks with a limited budget of $10/day.
- Utilized proper account structure and practices
- Decreased irrelevant traffic by filtering negative keywords
- Added proper conversion tracking
- Optimized Landing Pages to improve Ad Quality Scores and Ad Rank
GAds Spreadsheet
Created a Sample Spreadsheet for different businesses including; lawyer, chiropractor, real estate, mechanic, dental, and my own website for practice purposes.
Used proper account structure and practices. Location Targeting/Exclusions, Scheduling, and Ad extensions.
Used Keyword planner to find long tailed keywords relevant to each business along with finding negative keywords.
Used Responsive Search Ads to create different ads for each ad group and sitelinks related to each business.
Send Me a Message
I’d love to hear from you!